Joico Blonde Life Brightening Mask

Joico Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment.

Benefits

• Keeps blondes bright and on-tone for up to 8 weeks*
• Nourishes and strengthens lightened blonde hair
• Softer, shinier, hydrated hair
• Instantly hydrates lightened, double-processed, or high-lifted blonde hair
• Adds softness and shine
• Keeps hair polished and bright
• Neutralizes chlorine and removes trace minerals to detox hair
• *When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes